Tuesday, February 22, 2011

Off-Page Search Engine Optimization - Off page search engine optimization consists in optimizing all the factors not dependent on a page that are important for search engine visibility (getting a high position for a keyword or keywords in Search Engine Results Pages).
Off page search engine optimization is supposedly the complement of On Page Optimization. The main factors in Off page optimization are the Links ("backlinks") to your page and the authority  of your Website.
The figure shows the relative place of what is usually called off-page optimization in the the totality of Search Engine Optimization factors.
One thing you can see from the figure, is the "off page" is generally a misnomer. What most search engine "experts" describe as "off page" optimization is off site optimization. There are optimizations to be done in the Web site, that can help any and all pages - these are discussed in Website SEO design factors.  A second thing that the diagram hints at, is that the links from a page. as well as links to a page, are important in determining how well it will rank for a topic in search engines. A page that is supposed to be about "widgets" but only links to online gambling is not going to be positioned as high as a page about widgets that has one or more  links to other good pages about widgets.

How to achieve Off-Page Optimization

The most important strategy for off page (or off site) optimization is getting links to the page from other Websites  and linking to the page within your own Website to turn it into a  doorway page or portal. The best links are those that you get from high Authority Websites and Web pages (highest Google PageRank). Links that come from paid directories, link farms or pages with 0 PageRank will not help much.
Links should contain appropriate Anchor Text  and should preferably come from relevant Web pages. If your page is about widgets, and you want that page to be the top page retrieved for keyword [widgets] then people should link to that site or page with word "widgets" in the links and you should get people to link from relevant Web sites. A link to the page that just gives the URL or a link that says "Here" may help increase the authority of the page, but it won't raise the position of the page very much in search results for keyword [widgets]. If several different keywords are used to link to a page after it attained a high position for one keyword, the new links do not seem to detract from the positioning for the original keyword. If you are thinking of sabotaging competition by linking to them with an irrelevant keyword, don't do it.
Sources of external links include: Your own auxiliary websites or web logs, link exchanges with related sites, directories, unsolicited links from other people's websites, social networking Web sites (facebook, twitter, digg, stumbleupon) forums and comments in Web logs. Because of the way the Google PageRank algorithm works, it is best to get links from high ranking websites and web pages. It is better to get links from many different sources, but internal repeating links within your own Web site are counted as well.
Reciprocal Links - Some claim that reciprocal links get less credit than one way links because search engines "think" that the reciprocal links are just a way of getting higher ranks in search engines and have nothing to do with merit. This is probably untrue, and if you think about it, you can probably figure out why.
Deep Links - Deep links are links to specific pages inside your Website. Deep links are good for your site and Web page, and you should encourage them.

Relative Importance of off-page optimization

At one time it was thought that for Google at least, off page optimization got a weight as high as 80% relative to on-page optimization. It clearly did have more importance two years ago. However, the algorithm was quickly abused by people who created thousands of links to irrelevant Webpages ("Google Bombing"). A gambling site might, for example, latch on to a popular keyword like "warez" and generate a lot of links for "warez" that would link to their exploitation Website. That is one species of Black Hat SEO. Another sort of abuse was linking a phrase such as "complete failure" to a page about George Bush or another politician. Google started looking a bit more at page content and also instituted specific filters that would check low probability phrases in anchor text. However, off-page and off-site optimization is still very important.  

Same-site versus off site links in off-page optimization

The name of the process is "off page optimization," but many articles about search engine optimization neglect factors in Website design that are not on the particular page you are creating, but are in your Web site. Specifically, we are talking about internal links to various pages within your site. These can be repeating links to highlight portal or doorway pages in your site, that can be in a sidebar or at the bottom of a page and contextual links. For example, if your site has an SEO Glossary  glossary, you can increase the search engine visibility of specific entries such as On Page Optimization whenever you mention them in an article. For that reason, it is best to build the glossary or other reference section before you create most of the other pages. See Website SEO design for  a discussion of additional important factors that are not usually included in either Off Page Optimization or On Page Optimization

Pernicious superstitions related to off-page optimization

There are several mostly groundless SEO superstitions related to external backlinks and off-page SEO. It is absolutely untrue for example, that you should not accept links from sites with a lower pagerank than yours. Apart from being uncharitable, it is an idea that defies all logic, since search engines assume that the links to your site or page arrive naturally. You don't control who links to you. A little site may one day grow to be a very big one. It is also untrue that search engines "want" you to have links only to the main page of your Web site. If it were true, Wikipedia BBC and ther large sites would be hardly visible on the Web, because links to those sites are usually links to specific articles. Check out- Search Engine Optimization (SEO) Superstitions.
Ami Isseroff
October 3, 2008
Note - Definitions of Search Engine Optimization terms are based on inferences from common usage and definitions given by other sources. Conclusions about search engine behavior are based on understanding of the behavior of the most popular search engines. Both are subject to error or may change. Search engine company management may define or use a term or set or change any policy in any way they see fit, and may make these definitions and specifications public or not. These decisions and definitions are beyond our control.  
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Monday, February 7, 2011

SEO consists two part on page optimization and off page optimization .Off Page Optimization is an important aspect of Search engine optimization. Off Page Optimisation means seo work done outside of the website page, which is mainly considered as a link building and increasing popularity among visitors. Off page optimization concentrates on getting backlinks via various link building strategies for particular keywords.Link building methods can be any like directory submissions , article distribution , press release submissions, blogging creation, blog posting, Forum posting , manual link building , link exchanges, social bookmarking submission,social media optimization and many more. Backlinks are often called as inbound link too. More inbound link gives better position in search engines. It is very necessary to get inbound link from quality websites instead of common link farms.
What are most important Methods for Off Page Optimization?
Off Page Optimization is usually consist of different link building methods.
off page optimization
  • Directory Submission
  • Social Bookmarking Submission
  • Blog Posting
  • Blog Hosting
  • Article Submission
  • Press Release Submission
  • Forum Posting
  • Footer Links
  • Affiliate Marketing
  • Blog Commenting
  • Review Posting
  • Rss Feed Submission
  • Css Submission
  • Video Submission
  • Profile Creation
  • Link Wheel
  • Social Media Optimization
Do we need all different methods for off page optimization?
Off page optimisation means influencing web presence in online internet world and get in eye of search engines.
Yes, most of the people do not understand how to perform link building or generate back links. Search engine likes back links from relevant websites and from various domains not from any particular set of domains or websites. So, it is always required to use as many link building methods as you can to perform perfect off page optimization. While doing off page optimization there are few things which need to take care like placing proper anchor text, keywords, use of deep links, optimum use of tags, titles, take care of relevant content of the link , proper use of description. It is always recommended to have advice of seo expert on maintaining quality & quantity control over link building methods. Also off page optimisation must look natural. Search engine only prefers natural link building.
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Wednesday, February 2, 2011

Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors.
On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Below I have tried to summarize some of the most important on-page optimization techniques for you. You can implement some of these if not all to give your site a better exposure to the search engines as well as to increase your overall CTR (Click-Through-Rate) ratio.

1. Title Optimization

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

Important things to include in your title:
  • Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.
  • Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag. A Title tag represents the whole flavor & content of your website. So if you are selling pizza online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine. (e.g. Domino’s Pizza, Order Pizza Online for Delivery – Dominos.com)
  • Include your 1-800 or other toll-free numbers: Some may not agree with me on this, but I think including your phone number in the title tag does help your visitors to take a direct action! It also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). Searchers are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the authenticity of the business and the level of support. If you prefer not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.

2. Meta Tags Optimization

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.
Important things to include in your Meta Description:
  • Include your Selling Point– Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP. For instance – if you sell ‘cheap web hosting’ then including a phrase like “hosting starting from only $0.99” may result in more clicks and visitors because your description will exactly match the flavor of search performed by the user.
  • Keywords – Including some of your keywords will give you some advantage in Google’s relevancy algorithm.
  • 1-800 or other Toll Free Numbers – if you haven’t included this already in your title, you can rather include it in your Meta description. If the users have skype installed on their system, any number on their browser will become clickable which will result in a direct skype-out call. So basically, if your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through your site.

3. Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.
Header Elements:
  • Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
  • Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.
Text Styles:
  • Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.
  • Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
  • Quote: This is very useful when you are quoting from someone.

4. Keyword Optimization & Synonyms

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.
Important elements of Keyword Optimization:
  • Research: Do a proper research before you decide on your keywords. There are plenty of free tools out there that can help you to do keyword research. Some of my personal favorites are: SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.
  • Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
  • Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.
  • Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.

5. Link Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.
Important elements of Link Optimization:
  • Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
  • A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”
  • If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
Some Important Image Optimization Elements:
  • Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.
  • File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.
  • Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]
  • Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

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On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.
Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.
Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.
    <TITLE>On Page Optimization</TITLE>
This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus. Don't spam any of these tags, this won't be effective and could result in a penalty.
Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages.
    <META NAME="description" content="Optimizing On-Page Factors for Search Engine">
Personally I don't bother with them as they bulk out pages for little real benefit. Both Google, Yahoo! and MSN Search will use the text they find on the page as a description so make sure your first header and sentence describe the contents. However some search engine watchers say that the new Microsoft search engine, currently in beta tests, puts some weight on meta-tags. There is also evidence to suggest that search engines give more prominence earlier in the page and some engines will only index a limited amount of body text so making the first paragraph punchy is a good idea.
Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink. However ALT tags are useful for non-graphical browsing and should be employed correctly.
    <IMG ALT="Description of Image" SRC="image.jpg">
Comments are not indexed. Use bold/strong/italic attributes where appropriate.
Write natural copy aimed at the end user and not search engines. Don't worry too much about keyword density for the contents but take the opportunity to include keywords combined in different phrases and orders and create anchor text to related internal pages. Keep the number of links to fewer than 50, and probably less and don't repeat identical outbound-links. Theme related pages should be at the same level in the site hierarchy and be linked through the site's menu structure and site map. At least one page at the same level should link back to the home page so that search engines that have traversed a deep-link can index the rest of the website.
For any other document format, e.g. PowerPoint, Adobe PDF etc make sure you at least have a descriptive document title. Try to avoid formats that search engines find hard to understand, even where a search engine can index a format it will carry less information than plain old HTML. Avoid using images to replace text, except occasionally in hyperlinks. Avoid formats such as flash, shockwave and sitemaps where there is no alternative text. Avoid HTML Frames which some search engines find hard to navigate, use Style Sheets (CSS) instead. Style Sheets should also be used to reduce the amount of formatting within documents. Keep pages to less than 100 kilobytes and preferably not much more than a screen full of text. Where Javascript or Flash menus are used include plain-text links at the bottom of the page. These will ensure all search engines index the rest of your website.
Other factors directly under the control of the website is the amount of content. Large websites generally rank better than small websites for a number of reason. Search engines also like fresh content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website.
Search Engine Optimization Book   search engine marketing book  
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Tuesday, February 1, 2011

What is off page optimization?
Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimization is just as important as on page optimization. . . . → Read More: What is off page optimization?
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What is SEO?
SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
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